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Project To Product Roadmap For Digital Product Leaders

Unlock the secrets to successfully transitioning from a project to a product roadmap in this insightful article. Learn how to optimize processes, enhance collaboration, and drive business growth with a strategic product-focused approach. Dive in now!

Project To Product Roadmap

The project to product transformation does not need to be hard, if you know where to start and what to do you will increase your chances of success as a leader. With this article, we hope to provide you with an overview of a possible Project To Product  Roadmap that you can use.



ADAPT Methodology® is a unique Digital Product Development framework to change traditional project-centric companies toward product-led companies!


Society changed and leaders need support in the way how they lead and design their digital product organizations, that is the reason why the ADAPT Methodology® was created, but now let’s get a deep dive into the project to product roadmap.


digital product consulting


Our Project To Product  Roadmap is the subject of my books,  which outlines an iterative process based on the five pillars of my ADAPT Methodology®.

  1. Approach: how to acquire new customers in the digital era.
  2. Data: learning how to utilize your data to optimize your business and customer experience.
  3. Agility: the need to build a company that can react and responds quickly to changes in the market.
  4. Product: developing and implementing a digital product strategy.
  5. Transformation: why and how the entire organization needs to change so that it can competitively thrive in the digital era.

Agile Software Development has been an efficient way to develop digital products during the last few years, that´s why the 3rd pillar of the ADAPT Methodology® is called Agility, but we strongly believe that in order for you to have a complete Project To Product Transformation you need to include two other parts in your Project To Product  Roadmap:: the product part and how to transform your entire company.

Agile Leadership & Mindset

Many people struggle to understand why adopting Agile Leadership and mindset is so hard for executive managers and leaders. The success of executives is the result of their past actions. Instead of pointing out their mistakes, we need to explain and teach today’s market so they understand the need for change.



Agile is a very empowering process that helps companies design and build the right product. The management process is very beneficial for software companies because it helps them analyze and improve their product throughout their development. This enables companies to produce a highly valuable product so they stay competitive in the market.


Scrum Master

Scrum Masters role is to create stable and self-organized teams with a clear and engaging direction and to educate the organization on Agile Methodologies. A crucial role that deserves full attention in order to achieve a successful Project To Product Transformation.


Product Owner

For most companies switching to Agile, the PO role is a new and critical one. The PO’s relationships and responsibilities are not only significant but extend beyond the local team. They also work with the rest of the Project Management team, customers, and stakeholders. In this pillar, we develop internal product owners to improve business results.


Development Team and Tech Excellency

Tech Excellence brings together technical agile disciplines from software crafting to DevOps and domain drove design with a focus on team-level practices and skills for agile software development. Agile Software Development without top-notch technical practices doesn’t deliver what we hope with Agile




Strategy is a design problem where various elements must be organized, adjusted and coordinated to solve a specific problem or challenge.

In essence, a good strategy shows how to win in the marketplace. Learn how to design a winning product strategy, how to bring it to life and how to continuously evolve it.



A winning strategy can unfold into different business ideas. Which one should you pursue? Learn to design a profitable business model by iteratively exploring, evaluating, and validating them with rapid experimentation of your business ideas.



Now, more than ever, companies need the capability to quickly learn and validate what the market needs, create new markets, evolve products or move into adjacent markets or product categories.


The ability to kill an idea before it’s too late, the ability to change course quickly and the ability to invest wisely as you progressively reduce uncertainty. Product Discovery is the continuous process of discovering what to build. It is about ensuring that the right thing is built for the right audience in alignment with product strategy and business goals.



The go-to-market strategy aligns the organization around the activities that must be completed in order to deliver something new to your target audience. This can be a product launch, a new feature, or an expansion into a different market. It defines the approach you will take to translate functionalities into messaging that will resonate with customers.



There is a multitude of metrics related to a product. But, which are those that allow you to take informed decisions about new features, and growth strategies and to solve product performance problems quickly? Learn to define your product metrics framework and how to use it to continuously improve and drive business growth.


Translate Strategy

Organizations that can transform their strategy into daily operational actions and measure the impact of their deliveries have a greater chance of success compared to their competitors.


Reduce Time To Market

Organizations that optimize their processes to release products rapidly have a much higher chance of standing out and beating competitors.


Continuous Improvement

It is crucial for any organization to create a continuous innovation culture among all staff members to keep pace with our dynamically changing society.


Learning Organisation

In today ́s world, an infinite number of technologies and practices being used in organizations are being used with varying levels of success. Without a proper strategy in place to share knowledge among employees, companies have a higher chance of failure.



In a society where disruptive products are constantly coming to market, it is essential that organizations continuously work to establish ways of working that will enable innovation to flourish at all levels within the company.


If you want to understand the Transformation pillar in detail I wrote a book called Organisational Mastery that you can find on Amazon.

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Project To Product  Roadmap

In order for you to implement a Project To Product Transformation we recommend a 16-month project as described below, this suggestion is for an organization of 150-200 people.


If you have a bigger organization we recommend you implement this Project To Product  Roadmap every three months with new parts of the organization, always learning from previous implementations.


agile transformation roadmap



Hopefully, with this article, you got an idea of where to start and what should be included in your transformation.


In this article, you found a suggestion on where to start and what kind of activities you should take into consideration to run a successful Agile Transformation.

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We enable leaders to become highly valued and recognized by adapting their project-centric company into a product-led company, society changed and leaders need support to adapt their companies to the digital era, that is the reason why the ADAPT Methodology® was created!


If you are interested in knowing if your company is a project-centric or a product-led company simply take our Project To Product Scorecard.


If you want to know how we can help you to start your transformation please check out our: Project To Product Training.


If you are interested in doing a transformation in your company please check out our: Project To Product Consulting.


scorecard adapt

Luis Gonçalves

About Luis Gonçalves

Luis Gonçalves is an Entrepreneur, Best Seller Author & International Keynote Speaker that works exclusively with Senior Executives of 7 to 8 figure businesses on the deployment of his game-changing ‘The ADAPT Methodology™’.


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