ADAPT Methodology® Blog

Why Not Having OKRs At The Team Level Is A Grave Oversight

OKRs serve as the bridge between the high-level strategic goals of an organization and the day-to-day actions taken to achieve them. In the context of the ADAPT Methodology®, as companies shift their focus to continuous product evolution, OKRs provide the clarity and direction needed. They ensure that every product initiative, feature, or enhancement is directly tied to a broader organizational objective. 

The connection between the ADAPT Methodology® and OKRs (Objectives and Key Results) is profound. As organizations transition from a project-centric approach to a product-led one, they require a robust framework to align their efforts, measure progress, and ensure that every team is working towards a unified vision. This is where OKRs come into play.

Objective and Key Results (OKRs) have become a buzzword in the corporate world, and for good reason. They offer a structured and efficient way to translate high-level organizational goals into actionable tasks. While many companies have embraced OKRs at the executive or departmental level, there's a glaring oversight in not implementing them at the team level.

In this article, we'll delve deep into why neglecting OKRs at the team level is not just a missed opportunity but a detrimental mistake.

Understanding OKRs

Before diving into the heart of the matter, let's briefly recap what OKRs are. Originating from Intel and popularized by companies like Google, OKRs stand for Objectives and Key Results. The objective is a clear, qualitative goal, and the key results are the quantitative measures used to track the achievement of that goal. In essence, OKRs provide a roadmap, guiding teams and individuals toward a unified vision.

The Power of Team-Level OKRs

  1. Enhanced Clarity and Focus: Teams are the building blocks of any organization. When each team has its own set of OKRs, it brings clarity to their purpose and direction. Instead of being overwhelmed by a multitude of tasks, teams can focus on what truly matters, ensuring that their efforts align with the company's overarching goals.
  2. Increased Accountability: With clear OKRs, teams know exactly what is expected of them. This fosters a sense of responsibility. When every member is aware of their role in achieving the key results, it cultivates a culture of accountability, reducing the chances of tasks falling through the cracks.
  3. Boosted Morale and Engagement: When teams are involved in the OKR-setting process, it gives them a sense of ownership. They're not just following orders from above; they're actively participating in the company's journey. This boosts morale and engagement, as teams feel valued and empowered.

The Perils of Overlooking Team-Level OKRs

  1. Misalignment with Organizational Goals: Without team-level OKRs, there's a risk that teams might drift away from the company's primary objectives. They might be working hard, but not necessarily in the direction that benefits the organization as a whole.
  2. Reduced Efficiency: Teams without clear OKRs often find themselves entangled in tasks that don't add significant value. They might be busy, but not productive. This not only wastes time and resources but can also lead to burnout.
  3. Lack of Agility: In today's fast-paced world, agility is crucial. Team-level OKRs allow for quick adjustments and pivots, ensuring that teams remain adaptive to changing circumstances. Without them, teams might continue down a path that no longer serves the company's best interests.

Implementing OKRs at the Team Level

  1. Collaborative Setting: Instead of top-down assignment, involve teams in the OKR-setting process. This ensures buy-in and makes the objectives more realistic and achievable.
  2. Regular Check-ins: OKRs aren't a set-and-forget tool. Regular check-ins, whether weekly or monthly, can help track progress, address challenges, and make necessary adjustments.
  3. Training and Resources: Ensure that teams have the necessary training and resources to understand and effectively use OKRs. This might involve workshops, seminars, or even bringing in an external OKR consultant.
  4. Celebrate Achievements: Recognize and celebrate when teams meet their key results. This not only boosts morale but also reinforces the importance of OKRs.

The Imperative of Building Team Backlogs Entirely from OKRs

In the realm of agile methodologies and modern organizational structures, the concept of a team backlog is pivotal. It represents a prioritized list of tasks, features, or requirements that a team needs to work on. However, there's a transformative approach that's gaining traction: building the team backlog entirely out of OKRs. Let's explore why this idea is not just innovative but essential for teams aiming for streamlined operations and clear objectives.

Synchronized Vision and Action

When a team's backlog is constructed entirely from OKRs, it ensures that every task or feature the team works on is directly aligned with the broader objectives of the organization. There's no room for ambiguity. Every item in the backlog has a clear purpose and a measurable outcome, ensuring that the team's efforts are always in sync with the company's vision.

Eliminating Superfluous Tasks

One of the common pitfalls teams face is getting bogged down with tasks that seem urgent but don't necessarily move the needle in terms of organizational goals. By ensuring the backlog is 100% built out of OKRs, teams can effectively filter out any task that doesn't contribute to the key results. This approach ensures that teams remain lean, focused, and efficient, dedicating their energies only to tasks that matter.

Enhanced Accountability and Transparency

A backlog built entirely on OKRs offers unparalleled transparency. Every stakeholder, from team members to higher management, can clearly see the objectives each task is tied to. This transparency fosters a culture of accountability. When everyone knows the 'why' behind each task, it becomes easier to hold individuals and teams accountable for their contributions to the broader objectives.

Facilitating Continuous Feedback and Improvement

With a backlog rooted in OKRs, feedback loops become more streamlined and effective. Since every task is tied to a specific key result, teams can continuously measure their progress and gather feedback. This setup facilitates a culture of continuous improvement, where teams can quickly identify bottlenecks, iterate on their strategies, and ensure they're always moving closer to their objectives.

Promoting a Results-Oriented Culture

Lastly, when the team backlog is derived entirely from OKRs, it subtly shifts the team's mindset from being task-oriented to results-oriented. Instead of merely 'completing tasks', teams become more focused on achieving outcomes. This shift in perspective can be transformative, promoting a culture where results and impact take center stage.


While OKRs at the organizational or departmental level are essential, neglecting them at the team level is a costly mistake. Teams are where the real action happens, and they need clear, actionable goals to operate at their best. By implementing team-level OKRs, companies can ensure alignment, boost efficiency, and foster a culture of accountability and engagement. It's not just a smart move; it's essential for sustained success.

While traditional backlogs serve their purpose, there's undeniable merit in building them entirely from OKRs. Such an approach ensures alignment with organizational goals, promotes efficiency, and fosters a results-driven culture. As organizations evolve in the digital era, such strategies will be pivotal in ensuring they remain agile, focused, and consistently aligned with their vision.

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