ADAPT Methodology® Blog

Community of Practice Goals: What Your CoPs Should Aim For


Communities of Practice have been an efficient way of leveraging businesses over the past decades, and it’s a mandatory practice for every Digital Product Company.

ADAPT Methodology® is a unique Digital Product Development framework to change traditional project-centric companies toward product-led companies!

Society changed and leaders need support in the way how they lead and design their digital product organizations, that is the reason why the ADAPT Methodology® was created, but now let’s get a deep dive into Communities Of Practice if you want to get a deeper knowledge about this topic.

How does learning take place within an organization? Well, there are many ways.  One of the most natural and widely acclaimed methodologies of learning is the so-called ‘community of practice’. The term might seem like a recent coinage but this concept has been in existence even before Wenger and the others talked about it.

When studying communities of practice (CoPs), it is worth knowing why we should implement it in organizations. The community of practice goals can vary from one company to another, but they all center on one very important thing: learning.

What is organizational learning?

It is hard to discuss the community of practice goals without touching on this topic first as CoPs are basically formed out of individuals’ desire to learn.

Organizational learning is defined as the process of creating, retaining, and transferring knowledge. Such knowledge can have a very broad meaning.

It can refer to anything (process, methodology, practice, strategy, product, etc) that could better an organization. Thus, understanding how the market reacts to a new product or how new technology can improve efficiency, all fall under organizational learning.

How, after all, can an organization improve without learning something new? Imagine a company stuck in its old processes, products, and way of doing things. It’s hard to keep up with the competition when you stop learning.

The concept behind CoPs is that learning takes place when people with common goals interact as they strive to attain these goals.

When Wenger (1998) made further studies on this concept, he made it clear how communities of practice can help nurture knowledge, stimulate innovation, and develop social capital.

Fast forward to the present, CoPs have become a generally accepted principle of organizational learning and development.

Communities of Practice as a Process

In its simple definition, communities of practice refer to groups of people with common goals and interests (practice) interacting to become better at what they do.

Based on this, we can say that a group of doctors who interact regularly to strengthen certain medical procedures or a group of diplomats who study how they can better international relations are good examples of CoPs.

In organizations, however, we look at CoPs as more of a process than actual groups or communities of experts. The process-based definition of CoP is the generation, application, and reproduction of knowledge through legitimate peripheral participation.

Legitimate peripheral participation describes how new learners enter a CoP and become experienced members. At first, these people participate mostly in tangential ways.

But over time, they take up more meaningful participation and take part in the identity of the group, until they become subject matter experts who can generate, apply, and reproduce knowledge to the rest of the organization.

Too often, knowledge-building and communities of practice are used interchangeably in organizations. But what sets CoPs apart from other approaches is that learning is an incidental but instrumental aspect of the process.

Like for example, a group of customer service specialists, over their coffee break, start to talk about their daily struggles (such as poor AHT, irate customers, and low CSAT scores).

Over time, these discursive interactions become part of their norm as each participant uncovers solutions to their problems and learns best practices from their peers.

Over time, more and more of their colleagues join the discussions until they become a community of learners.

Knowledge-building programs, such as seminars, symposiums, and forums, on the other hand, are intentional. Learning takes place because participants are obliged to and it ends right after the event.

With CoPs, there is no defined membership and the degree of participation depends on whether or not the community has a strong identity.

Community of Practice Goals

As we mentioned earlier, organizational learning can be a very broad concept. It could refer to anything – process, strategy, tactic, etc. However, we can make these goals easier to grasp by breaking them down into simpler objectives.

To share techniques.

The reason why a community of practice is built is that members aim to become better at what they do.

CoPs make it possible for organizations to improve strategies through best practice sharing. People share techniques through face-to-face conversations, informal chitchats, online forums, and other means.

To support one another.

Members of a CoP get encouragement and support from their peers. While executives (You) and managers of your company are primarily responsible for coaching and mentoring, in CoPs, these processes take place almost spontaneously and informally.

Even better, mentoring and coaching are not based on hierarchy (as what it looks like in formal organizational settings).

While members can reach out to the subject matter experts in their community, they can also learn from peers with the same level of participation, role, and background.

The support they get from their community does not only increase employee performance. It also gives them motivation and encouragement.

To foster collaboration.

Great results happen when people work together. Communities of practice make an excellent tool for learning because it gives members of an organization a safe, informal, and spontaneous environment to collaborate.

Members can freely exchange ideas, share their knowledge, initiate activities, hold discussions, and more.

To improve performance.

Learning boosts the performance of an organization in many ways. It drives productivity among employees, stimulates innovation by allowing leaders to think outside the box, and helps create a set of key practices for everyone to adhere to.

The community of practice goals is as follows:

  • Generate and manage a body of knowledge for members to draw on.
  • Promote standardization of practice
  • Cross knowledge boundaries
  • Innovate and create new ideas, knowledge
  • and practices

Defining Your Community of Practice Goals

You may have learning goals similar to these, or more specific goals. It is important to determine what you want to achieve from nurturing and promoting communities of practice within your organization.

Primarily, your goal should be to share knowledge and promote learning in a particular area. Ultimately, this goal should lead to higher-level goals that should set your company up for success.

Did you like this article?

We enable leaders to become highly valued and recognized to make an impact on the World by helping them to design Digital Product Companies that will thrive and nourish in the Digital Age, we do this by applying our own ADAPT Methodology®.

If you are interested in knowing if you have what it takes to design and build a great digital product company simply take our Digital Leadership Influence Scorecard.

If you want to know how we can help you to start your transformation please check out our: Training.

If you are interested in doing a transformation in your company please check out our: Consulting.