HOW TO CHANGE TRADITIONAL PROJECT-ORIENTED COMPANIES TOWARD PRODUCT-CENTRIC COMPANIES

HOW TO CHANGE TRADITIONAL PROJECT-ORIENTED COMPANIES TOWARD PRODUCT-CENTRIC COMPANIES

A guide for leaders that want to ADAPT their companies into truly successful digital product companies
A guide for leaders that want to ADAPT their companies into truly successful digital product companies
DIGITAL TRANSFORMATION BOOK
DIGITAL TRANSFORMATION BOOK
Product First is about a 20 years old German medium size invoicing company that is losing its market position and hired a consultant in order to define a complete transformation roadmap to ADAPT the company into a modern digital product company.

The book is written in a "fable" format so the audience can connect in a better way with the entire story, the purpose of the book is to show leaders a possible roadmap to help them to transform their companies into truly digital product companies.
 
Product First is about a 20 years old German medium size invoicing company that is losing its market position and hired a consultant in order to define a complete transformation roadmap to ADAPT the company into a modern digital product company.

The book is written in a "fable" format so the audience can connect in a better way with the entire story, the purpose of the book is to show leaders a possible roadmap to help them to transform their companies into truly digital product companies.
 
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