Amazon bestseller in USA, UK, Germany, Brazil, And Australia

Product First is a storytelling book that details a transformative three-day workshop on converting project-based companies into successful product organizations.

Product First

A paradigm shift towards a product-led organization.

By reading it, you'll gain a wealth of tools to guide your project-to-product transformation and enhance your leadership skills today.

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Embrace a pioneering approach that distinguishes your leadership style, empowering you to guide your team with a visionary outlook that not only sets you apart but propels your organization towards unprecedented innovation and value generation.

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Key Benefits of Product First

Innovative Product Strategy Insights

Gain in-depth knowledge on designing and implementing successful product strategies that align with market needs and drive business growth.

Enhanced Understanding of Product Development

Learn the intricacies of product development in the digital era, including how to align teams and resources for efficient and effective product creation.

Agile Methodology Integration

Discover how to integrate agile methodologies into product development, ensuring flexibility, adaptability, and rapid response to market changes.

Focus on Customer-Centric Approaches

Understand the importance of customer-centricity in product development, learning techniques to ensure your product resonates with your target audience.

Expert Guidance

Leverage the extensive experience and insights of the author, a seasoned professional in digital product development.

Actionable Steps and Strategies

Obtain actionable advice and strategies that can be directly applied to your product development process for immediate results.

Future-Proofing Your Product

Learn how to make your product adaptable and sustainable in the face of rapidly evolving market demands and technological advancements.

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What Will You Learn With This Book

How To Approach Customers In The Digital Era

The Approach pillar will measure your company’s capability to educate, inspire and generate leads for your digital product. You cannot have a product company without a continuous flow of leads coming into your sales pipeline.

How To Approach Customers In The Digital Era

How To Use Data To Improve Your Business

The Data pillar will measure your company’s capability to organize and have a better understanding of your customer's habits and reactions to your product. You cannot have a product company without understanding how the customers are using your product.

How To Use Data To Improve Your Business

How To Build An Agile Organization

The Agility Pillar exists to transform software development organizations into agile, flexible, and fast digital operational companies, resulting in improved time-to-market. You cannot have a product company without working in a very agile and flexible way.

How To Build An Agile Organization

How To Build A Digital Product Strategy

The Product pillar exists to Improve the odds of success by learning to design a winning product strategy, develop viable business models, and discover the right product for the right audience. You cannot have a product company without a solid strategy product strategy in place.

How To Build A Digital Product Strategy

How To Build A Fast And Flexible Company

The Transform pillar exists to help you to restructure your organization in order to create an organization that is optimized for speed, innovation, alignment, and knowledge sharing by breaking hierarchies. You cannot have a product company if not designed for the digital era.

How To Build A Fast And Flexible Company

Digital Product Framework

The ADAPT Methodology® is a unique Digital Product Development framework to change traditional project-centric companies toward product-led companies! Society changed and leaders need support to adapt their companies to the digital era, that is the reason why the ADAPT Methodology® was created!

Digital Product Framework
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Our Readers

What Readers Are Saying

Luis's book 'Product First' was really insightful on showing how to "ADAPT" and transform toward product-centric mindset in this digital era!
Moath_Mousaa
Moath Mousa
CTO, The Middle Frame
A game-changer for product leaders! 'Product First' offers practical insights and a compelling story. Highly recommended! 🚀
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Gerard Chiva
CEO, AKTIA Solutions
'Product First' unveils the secrets to delivering value-driven products. A fantastic resource for anyone in the product management space! 💡
Fernanda_Vasconcelos
Fernanda Vasconcelos
CEO, Nolita
What a great journey. The book explains stepby step how to transform your business and maximise product value creation in this digitalera through innovation, agility and organisational transformation.
JpPinto
José Pedro Pinto
CEO, Arval
Product First has managed to summarise twenty years of my own professional experience of doubt and certainty into one amazingly interesting story that will help any executive navigate an ever-faster digital business world.
CEO, Queenslab
Marcus Nordquist
CEO, Queenslab
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Author - Luis Gonçalves

Luis Gonçalves is a renowned author, entrepreneur and management consultant, known for his expertise in organizational development and leadership.

He is the author of the bestselling books Organizational Mastery, ADAPT, and Product First which have helped countless organizations improve their digital product delivery capabilities and achieve their goals.

With over 20 years of experience in the field, Luis is considered an authority on organizational design and agility. He is a frequent speaker at industry conferences and events.

He is passionate about helping leaders of digital product organizations reach their full potential and has a proven track record of success.

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